Basic Instincts

GS LOVE / March 5, 2014


Surely most of our readers have a foundation in their everyday activities. Assuming we are looking for a foundation within fashion, I’d like to personally summarize it in one word… Basics.    

“I’ve always thought of the T-shirt as the Alpha and Omega of the fashion alphabet.” -Giorgio Armani.

Now a days not only high fashion designers are using basic garment as an essential part of their collection, but they’ve also managed to make it minimalist and trendy. A basic garment will most likely build and balance a wardrobe, whether to dress it up with a necklace and layered accessories or dress it down by keeping it simple, these fundamental pieces are a key part of fashion and our everyday life. 

We’d like to introduce you to our new collection, Basic Instincts, where our fundamental everyday pieces not only are comfortable but also trendy.





Get   in touch with your basic instinct by browsing the rest of our collection. And remember occasionally, less can be more !

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